X marks the rot
I couldn’t find it. Twitter. I knew it was running on my desktop, and in one of the two dozen Chrome tabs I had open, but I couldn’t see it. I scanned the tabs, but it wasn’t there., replaced by a black X. This is how you destroy a brand identity: by vaporizing brand recognition.
Even my favorite digital verb is at risk. Musk may try to convince us that we're all"X-ing" and that we're reading"X-es". Nothing could be more ridiculous. I can't wait to use phrases that make no sense to describe an act we'd perform on a platform we no longer recognize.to reflect our refreshed mission. We did not throw out our brand name, because we're well aware of the damage and confusion that would cause.
This photo reminds me of the power of a brand. Few are as recognizable as @ParisHilton. Imagine if she randomly chose to rename herself X. Right. Never would. Never should.Of course, it does not take a genius to know that. Surely, Musk, who some once believed was a genius, knew it. He clearly didn't care .
There is no moment at which I thought,"Maybe it won’t be so bad." But I also didn’t know just how immediately the brand destruction process would begin. The truth is that work happens more quickly in the psyche of customers who have a rooted connection to your brand.It’s like Musk went in with tiny scissors and cut the thin yet strong tendril connecting me to Twitter.
Danmark Seneste Nyt, Danmark Overskrifter
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