Every little helps🎄
New research from retail and hospitality technology company Fourth suggests the current sky-high costs for everyday necessities – including energy and food – means half of consumers say their Christmas shopping experience is being negatively affected. And a similar proportion are planning to spend less over the festive season.
“The cost of living is biting everyone, and Christmas can feel like a burden rather than a joy,” agrees finance expert Holly Mackay, founder of the consumer financial website Boring Money. But Rajan Lakhani, a money expert at the smart money app Plum promises that although times are tough, there are many ways to cut festive costs.
“Buying presents for family and friends is going to be harder as prices rise, stretching family budgets further,” he says. “But it’s definitely still possible to budget for a wonderful family Christmas this year.”Mackay says a good way to keep costs down is to pick names out of a hat and buy one really nice gift for just one family member, rather than lots of little things for everyone – like a secret Santa.
And preloved expert Rebecca Alford, of second-hand books website Wob, says buying everyone in the family a second-hand book each will be a cheap but lovely gift. “In Iceland,” she says, “books are the most popular Christmas gift – and the Jolabokaflod tradition is to give everyone in your household a book on Christmas Eve, then spend the evening quietly reading with hot chocolate.
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