‘E3 killed itself’, not competition from Summer Game Fest, says Geoff Keighley.
However, addressing suggestions that E3’s cancellation may have been accelerated by publishers deciding to go to Summer Game Fest instead, Keighley denied that was the case.
“Everyone we’ve been working with, we’ve been working with for months around Summer Game Fest. So there was a world where Summer Game Fest and E3 would have co-existed, and we had talked a lot to [E3 organiser] ReedPop about that possibility, because they were focused much more on a big trade event, and consumer event, and that’s not what we were doing with Summer Game Fest.”
“E3 cancelled in 2020, after I’d pulled out, due to the pandemic, and I started Summer Game Fest at home in a spare bedroom, not even knowing what I was really doing – we were just trying to figure out a way to bring news to fans.
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