Beer brand takes sales hit after backlash over ad campaign featuring transgender influencer
US sales of Bud Light have fallen and profits have dropped following a boycott of the beer brand after it made a promotional deal with a transgender influencer.
Sales in the country to wholesalers and retailers were down 15% and 14% respectively while pre-tax profit dropped 28%, second quarter 2023 results showed.Roughly two thirds of the decrease was attributed to declining market share performance. The rest was due to increased investment and support measures for wholesalers.
Danmark Seneste Nyt, Danmark Overskrifter
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