TIME spoke with Turpin about his goals for CEIBS, the health of China’s economy, and the future of marketing.
Who do the world’s most powerful CEOs turn to when they need advice? Dominique Turpin would be high on the list.
CEIBS was established in 1994 as a joint venture between the Chinese government and E.U. to foster business ties and understanding between Asia and Europe. Yet in recent years geopolitics and the pandemic have rendered that laudable mission statement even more challenging. TIME sat down with Turpin in Singapore to talk about his goals for the school, frictions between the East and West, the health of China’s economy, and the future of marketing.You’ve just returned from the U.S.
There are a lot of interesting things happening in China, even though there is a rebalancing to the public sector from the private sector. I've met a lot of super interesting companies with great global growth potential. For example, I was in Shenzhen last month and visited a company called . To me, this is the ultimate marketing company. Because the purpose of marketing is to create, communicate, and deliver value to customers. And you do this by solving problems.
The other thing, of course, is that China represents 40% of global trade. So imagine, a slowdown on the Chinese economy today will have repercussions on Africa, for example, because they are buying raw materials. You know, 5% of the growth of Africa today is coming from trade with China. So, China is important to the world.Well, it’s sensitive. Because it's a [joint-venture] I cannot take a decision alone. And the Chinese tend to be very prudent, want a low profile. It’s political.
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