Analysis: The Currys owner's chief executive Alex Baldock thinks that customers like to shop through a mix of both online and stores
The consequences of all this were spelled out today as Dixons Carphone reported a return to profits.Headline pre-tax profits of £33m in the year to 1 May compared with a loss of £140m in the previous 12 months, which included two months in whichOn an adjusted basis, pre-tax profits came in at £156m, up from £116m the previous year.
"The thing in our market is that most customers like shopping through a mix of both online and stores. "Staying connected with loved ones, being productive by working at home, keeping the family fed, clean and entertained. In the meantime, Mr Baldock said, there was also a benefit from the Euro 2020 competition in terms of higher demand for televisions with screens of 55 inches or more.
His son, Stanley, was chairman of the business from 1971 to 2002 and presided over its rise to become Europe's biggest electrical goods retailer and a member of the FTSE-100.
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