Adidas's Inigo Turner explains how the Gunners' bold new jersey came to life as it makes its debut under the Selhurst Park floodlights
“Manchester United and Arsenal kits are good examples of home and away kits doing different things.
“Iconic kits don’t always get immediate acceptance but we’ve done a few over the years where after time they become fan favourites. United’s third kit in 2020 and Arsenal’s marble away kit are two that spring to mind now as good examples which we hope will become iconic in years to come but were dividing some opinions to begin with.”On top of dividing opinion, both kits also share a common theme, throwing in a local touch to represent the communities these clubs play in.
We could go on, for essentially every kit launch this summer came with a tale relayed by both the clubs and their kits’ creators, meaning Adidas are far from alone in providing substance to their stylistic decisions.
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