Dirty Deeds Done Dirt Cheap: Bike manufacturer Scott loses trademark case against late AC/DC singer’s estate

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Dirty Deeds Done Dirt Cheap: Bike manufacturer Scott loses trademark case against late AC/DC singer’s estate
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Bike brand Scott loses trademark case against late AC/DC singer’s estate Bon Scott’s family had sought to register the legendary frontman’s name as a trademark for merchandise – but Scott Sports claimed it could lead to “customer confusion” cycling

During the case, Scott Sports argued that their trademark had a “distinctive character” thanks to the brand’s well-known status and its annual sales of £15 million in the UK.

The family further contended that Scott’s untimely death, in the back of a car following a night out in London, was “a major international pop culture event and to this day remains a touchstone of rock and roll history”.This week, the UK Intellectual Property Office ruled in favour of the late singer’s estate, managed by his two brothers and nephew, allowing the trademark to proceed to registration.

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