‘Dictating what is Indian’: backlash over Urdu phrase in fashion advert

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‘Dictating what is Indian’: backlash over Urdu phrase in fashion advert
Danmark Seneste Nyt,Danmark Overskrifter
  • 📰 The Guardian
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Fabindia brand ad taken down after BJP claims use of Urdu was offensive to Hindu majority

, it looked like your average advert for festive attire. Models posed, resplendent in red and gold, showing off the newest collection by Fabindia that was said to “pay homage to Indian culture”.

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