Dell's price cuts aren't quite what they seem, who'd a thunk it?!
Dell's Australian arm has been hit with an AUD $10 million fine for fake monitor discount prices.
Arguably, what isn't surprising is Dell's advertised discounts not being quite what they seem but the company actually being held to account. Anyway, the specific ruse here involves advertised prices placed next to a higher price with a strikethrough line. That implies the advertised price is lower than the monitor's usual cost.
"In some cases, consumers paid more for the add-on monitor advertised as 'discounted' than they would have paid if they had bought it as a stand-alone product, which is shocking," ACCC commissioner Liza Carver said. Overall, the ACCC reckons Dell customers spent an excess $2 million AUD on Dell monitors from August 2019 to December 2021.
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