BREAKING: Deliveroo turns scooters into ad hoardings in hunt for new revenue
Deliveroo has struck a deal to turn its delivery vehicles into advertising inventory, providing a potentially valuable new revenue stream during a period of uncertainty for the UK economy.
The London-listed takeaway food service has signed an agreement with Ad-MOTO, an advertising technology start-up, to provide commercial messages on 200 e-scooters in central London.
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