The author of a best-selling consumer manipulation book has explained why we fall for drop pricing – where a retailer 'drips' parts of the price across the purchase journey, hiding the total until the end. Listen to the latest episode of the Ian King podcast as you scroll.
Do you have any money-saving methods you think people should know? Any unusual cutbacks you've found have helped during the cost of living crisis?By sending us your video footage, photographs or audio you agree we can publish, broadcast and edit the material. By Patrick Fagan, co-author of The government has just announced a clampdown on drip pricing – where a retailer"drips" parts of the price across the purchase journey, hiding the total until the end.
There are three things you can do: you can get a level of immunity by learning about these techniques, so you're more likely to spot them in the wild; you can plan ahead and set a budget, as having structure makes you less manipulatable; and you can make sure you don't buy in a"hot" emotional state .
"This isn't a victimless crime, as my store colleagues who have been verbally abused and had knives and syringes pulled on them can vouch for, but it is seemingly a consequence-less crime. The 44 signatories include the bosses of Tesco, Greggs M&S and B&Q - who say an inflation-based hike would add £400m to their bills and"threaten the viability of many shops"
Children's charity UNICEF UK has warned that expensive childcare, fewer support services and the cost of housing are contributing to parents worrying about their children's development.
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