The idea of a 39th game for the Premier League was initially floated back in 2008 by ex-CEO Richard Scudamore
Finding new ways to raise revenues is something that has long been on the agenda for Liverpool owners Fenway Sports Group.
The idea of a Game 39 is something that has been floated previously, with former Premier League chief executive Richard Scudamore having raised it as a possibility back in 2008, only for the idea to be kicked into the long grass. With the US now very much seeing the kind of football boom that never quite arrived in years previous, and with a World Cup on the way in 2026 in North America, it is fertile ground for clubs to market themselves and increase their popularity and presence at a key time when new demographics are becoming engaged in the sport and willing to spend on merchandise and subscriptions.
“Neil Joyce, of CLV Group, argues there is tens of millions of worth of revenue being left on the table every single year by clubs because they are not engaging their global audiences and followers. I think a game overseas is a natural extension of the competition, I think the Premier League was ahead of its time when it suggested Game 39. We have seen the NFL and NBA play abroad, they are realising the value of increasing their global footprint so it’s only really a matter of time.
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