Shoppers are now paying an average of £643 more on groceries than last year.
As grocery price inflation hits another new record, consumers are turning to wonky fruit and vegetables to cut bills, figures show.
People also appear to be searching for cheaper ways to cook rather than using their ovens. Sales of cooking appliances including slow cookers, air fryers and sandwich makers, which generally use less energy, are up by 53%. “Of course, consumers are looking for ways to manage budgets and to avoid paying more for their shopping. We’re generally reluctant to change what we eat, so this is more about sticking to the food we know and love while hunting for cheaper alternatives like supermarkets’ own label goods.
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