In recent months Chinese authorities have been signalling that their two-year crackdown on the consumer internet was easing. That may be short-lived
Save time by listening to our audio articles as you multitaskis, after all, a staple of “Diablo Immortal”, a hugely popular role-playing game set in medieval times. The firm was due to release the Chinese version of the game, developed together with Activision Blizzard, an American gaming giant, on June 23rd. On June 19th it delayed the roll-out, supposedly to further optimise the new version, prompting a 10% slide in its share price.
On June 3rd a live-streamed broadcast of Li Jiaqi, an online influencer known to his millions of fans as Lipstick King, was suddenly cut off after he was presented with a piece of cake shaped like a tank. He has not appeared on his show since—a blow to Taobao, the e-commerce platform on which he plies his trade , ahead of a big Chinese shopping holiday.
In recent months Chinese authorities have been signalling that their two-year crackdown on the consumer internet—which at its worst lopped some $2trn off the market value of Chinese tech firms, compared with late 2019—was easing. This month, for example, regulators even approved a new batch of games. The Diablo debacle and the Lipstick King’s predicament imply that any respite may be short-lived and selective.
It is unclear if either NetEase’s alleged Pooh, Mr Wang’s poem or Mr Li’s pudding was in fact a defiant act of. Mr Li’s turreted, cookie-wheeled ice-cream cake certainly does not smack of premeditated subversion; the Lipstick King had not previously shown a dissident streak and it is hard to imagine him wilfully sacrificing a lucrative gig. Mr Wang’s sin may well have been to fail to consider all the possible interpretations of his post.
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