If Chelsea are now pursuing financial sustainability, it’s not the £10s they need to be worried about; it’s the £10 millions
. Maybe someone should convince the decision-makers that they could amortise the transport subsidy over a period of eight years and it might seem a little more attractive and daring?
Many of the online supporters may not grasp the significance of this decision. Some may even defend the club against criticism – there is increasingly an army of fans who see anything other than wide-eyed positivity as an agenda. “They’re just running the club as a business,” is one regular retort. Too many are prepared to lick the club-branded boot. They must do better – we are stronger together.
, you reinforce a connection with those who are best positioned to give you immediate feedback. Why would you want to make the atmosphere worse? How can you not see the immediate damage being done? What you consider to be the minutiae is anything but. The supporters’ trust have urged an urgent rethink. They have also stepped in to fund the subsidy themselves and deserve immense congratulation for that work. But the responsibility should not lie at their feet. They are not campaigning for special treatment; they are asking for a small slice of common sense and decency.
Know this: Chelsea will actively burn bridges with match-going fans through this decision. They have made life harder for those who they purport to care about in marketing brochures and grand public statements but who too often fall through the cracks when it matters. And remember this: they don’t care about you, whatever they say. They care about what you are as a unit of value to them, what you will spend and how much they can stretch your loyalty before it breaks.
Danmark Seneste Nyt, Danmark Overskrifter
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