Football Insider has been told by Kieran Maguire that Burnley can use their new celebrity investors to enhance the club's marketing and merchandising.
Celebrity investors at Burnley will help the club generate additional revenue from marketing and merchandising.about Burnley’s decision to partner with US celebrities.in Burnley in May to partner with the club’s American owners, Velocity Sports Partners.
After initially signing a kit sponsorship deal to appear on the club’s youth shirts, US YouTube group Dude Perfect alsoA similar deal took place at Birmingham City this month, with NFL legend Tom Brady acquiring a small stake in the Championship side. Burnley’s new celebrity investors were all in attendance for the club’s opening Premier League clash against Manchester City on Friday evening.Maguire believes celebrity endorsement will help to grow Burnley’s popularity in America while also providing ‘great’ benefits to marketing.Sean Fisher.What clubs such as Burnley are keen to leverage from these investment deals is the fact that they are now exposed to a much broader audience.
“From the club’s point of view, they are not giving away any control but they are generating effectively new advertising and marketing routes.
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