Customers say the adverts give the impression the trademark burger's ingredients 'overflow over the bun', making it look like Whoppers are 35% larger and contain more than double the meat actually served, but Burger King says 'the claims are false'.
Burger King has been told it must defend itself in court against claims its Whoppers are smaller than they look on in-store menu boards.
A US judge has rejected the fast food chain's bid to dismiss a case accusing it of misleading reasonable customers, amounting to a breach of contract. Customers in a proposed class action case say the adverts give the impression the company's trademark snack's ingredients"overflow over the bun", making it appear the burgers are 35% larger and contain more than double the meat actually served.
Burger King responded that its burgers didn't have to look"exactly like the picture," but US District Judge Roy Altman said it was up to jurors to"tell us what reasonable people think"."The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of Whopper sandwiches we serve to guests nationwide."
The case, brought by Anthony Russo, a lawyer in South Florida, says Burger King began inflating the size of its burgers in images around September 2017.
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