The ads are part of Anheuser-Busch's major marketing push as the beer giant scrambles to recover from the chaos following the Dylan Mulvaney sponsorship, which prompted widespread boycotts.
Bud Light sales have plummeted since a promotional partnership with transgender activist Dylan Mulvaney caused widespread backlash.
Despite their best efforts, the backlash against the Bud Light brand seems to be lingering as sales of the beer continue to slide.Bud Light Shower Beer adfollowing the Mulvaney backlash featured a young group of friends drinking beer in the rain at a country music festival as"Chicken Fried" by the Zac Brown Band played in the background.
DYLAN MULVANEY BLASTS BUD LIGHT FOR NOT SUPPORTING INFLUENCER AMID ‘MORE TRANSPHOBIA THAN I COULD’VE IMAGINED'
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