Generations of kids will remember the excitement of flicking through a new Argos catalogue before their birthday and Christmas. Dubbed 'the book of dreams', it was practically a rite of passage.
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However, thanks to the internet you can now peruse many of those classic catalogues at your own leisure. Nostalgia site Retromash.com has digitised and uploaded copies of the catalogues dating from the very first in 1973 through to 1999. The items featured in that very first catalogue reveal just how much our lives and habits have changed in the last five decades. Scroll through our gallery below to browse the pages from the very first Argos catalogue half a century ago.Argos catalogue stores launched for the first time in 1973
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