Brewdog scores another own goal with 'anti-sponsorship' ads for the football world cup in Qatar
accused the brewery, and specifically co-founder James Watt, of creating a “culture of fear in the business.”
And that’s not all. With Brewdog, hypocrisy tends to come in layers; the punks have turned it into a fine art. Sale of alcohol is tightly restricted in Qatar, with only one, state-controlled distributor in operation: the Qatar Distribution Company. Some are speculating thatfor the World Cup — before launching its anti-sponsorship campaign. Even if the deal were not direct, any brewery wishing to sell into the Qatari market would, eventually, have to work with the distribution company.
We are pleased our campaign has struck a nerve and successfully raised huge awareness of the continued human rights abuses in Qatar. We don’t sell direct to Qatar, but we do have a relationship with a distributor that sells into multiple Middle Eastern markets, primarily into Dubai but including Qatar.
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