Brewdog boss sorry for staff 'pain' as pledges review

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Brewdog boss sorry for staff 'pain' as pledges review
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Brewdog boss sorry for staff 'pain' as he pledges review

It said Mr Watt and co-founder Martin Dickie had exploited publicity, "both good and bad", to further their own business goals and chased "growth, at all costs".

The fast-growing Scottish brewer and pub chain has enjoyed rapid success and now employs 2,000 staff. But it has also courted controversy with its marketing and commercial decisions.In his LinkedIn post Mr Watt said: "I want to be very candid about some mistakes that I have made that have detrimentally impacted our culture.

"In the hard and fast environment of high growth, I have all too often neglected many important people elements of our business. "Furthermore, despite surviving C-19 due to a phenomenal effort from our amazing team I had to make some very hard decisions to ensure our survival and these decisions have taken a considerable human toll on our business and had a negative impact.

"Additionally, some PR mistakes that I have made in our past have also had a detrimental impact on culture.

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