The brewer claimed it was tongue in cheek.
A Brewdog ad has been banned after the brewery and pub chain claimed that its fruit-flavoured beer counts as one of your five a day.
Brewdog acknowledged that the advertised beers did not count towards a consumer's five a day but said it believed recipients would generally understand that alcoholic beverages are not equivalent to portions of fruit or vegetables and that the remark was meant as 'tongue in cheek'.
The watchdog said: "The ASA acknowledged that the subject heading 'One of your five a day' might be interpreted by some consumers as a humorous nod to the fruit-flavoured beers featured in the body of the email. The ASA added that many consumers would be aware that some craft beers contain an unusually high amount of fruit, and in general would be uncertain as to whether an alcoholic beverage with fruit content counted as a portion of fruit.
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