Boden boss is 'complete nitwit' for trying to make firm too trendy

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Boden boss is 'complete nitwit' for trying to make firm too trendy
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  • 📰 DailyMailUK
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Johnnie Boden, the founder of clothing retailer Boden, has admitted he was a 'complete nitwit' and that he 'effed up' after the company recorded significant losses

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