'I cannot understand why this is acceptable'
Blackburn Rovers has defended a controversial sponsorship deal with a local vaping firm - saying the brand is not at odds with encouraging a healthy lifestyle among children.
During a House of Commons debate on children and vaping on Wednesday, Conservative chairman of the Health and Social Care Committee Steve Brine said the club should “look themselves in the mirror”. She added: “This is really unacceptable. If we’re serious about dealing with the harms to children and young people, we really should expect that sports clubs are going to be somewhere that they can see positive imagery.”A Blackburn Rovers spokesperson said: “Blackburn Rovers has developed a strong partnership with locally-based Totally Wicked over the past five seasons, initially as our training wear partner and more recently as our front of shirt sponsor.
“Both Blackburn Rovers and Totally Wicked advocate that vaping has a positive and proven role in supporting the reduction and ultimate eradication of smoking within our communities. “As a football club at the heart of its local community, we acknowledge we have a responsibility to encourage healthy life choices for children and we do not see that raising awareness of the positive role that vaping plays in helping to eradicate smoking among adults and empowering more people to quit smoking for good conflicts with this in any way.”
“We have maintained throughout that time a clear purpose of supporting adult smokers with a transformative product set.
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