BeReal won't save us from social media—yet 📝: Megan McCluskey (MegzyM27)
, but is also likely to soon face a myriad of challenges related to rapidly scaling in size.
To attract more users—and keep them—during this time of uncertainty, BeReal will have to prove it’s more than a fleeting trend.BeReal urges users to share unposed, unfiltered photos from daily life. Every user gets a daily notification alerting them that they have two minutes to click a button within the app to simultaneously take a photo with their phone’s front and back cameras and then share the resulting post to a feed that can only be seen by their mutual friends.
If they’re able to continue to operate successfully after carving out a niche, platforms like BeReal that “debut with a bang have hopes of establishing a foothold from which to grow,” Malafeev says. As BeReal grows larger and users’ friend lists expand, Myhr says it will be necessary for BeReal to find ways to keep things fresh so users’ feeds don’t stagnate. “After a few months or years on the platform, you may be happy with the friends you have and stop looking to grow your network,” he says. “But then your engagement may go down if you don’t see that much novelty.”
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