You could ever star in the campaign.
The brand also features a “pay it forward” program, in which people can donate between $25 and $250 to provide free shirts to people who can’t currently afford them.
In their video, Ramsey shared that they are collaborating with Both& for a London-based photoshoot at the end of August, which they are creative directing. To enter, participants must purchase something from the Both& website or make a donation to the “pay it forward” program within the next week. According to the, purchases or donations of $50 count as one entry, up to $200 counts as two entries, and anything over $200 is three entries.
“We’ll work together to create this cool fun thing, and you’re going to be part of a major Both& campaign,” Ramsey said. “It’s going to be actually a lot of fun, we’ll just laugh and have fun, no pressures or stress.” After Ramsey posted the video announcement on Monday morning, many fans went to the comments to share excitement about the collaboration and praise Ramsey's advocacy. However, some also expressed dismay at not being able to afford the entry fee, noting that it presents a barrier for low-income trans people. One commenter with the handle @insideamagneticplanet also noted that modelling itself is work, writing, “It seems a bit weird to have to spend money to be considered for a job.
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