BBC and ITV team up to launch Netflix rival BritBox

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BBC and ITV team up to launch Netflix rival BritBox
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Streaming service to launch later this year will feature archive shows and new commissions

The BBC and ITV have confirmed plans to join forces and launch a paid-streaming service called BritBox by the end of this year, in an attempt to head off Netflix. The decision comes in response to the threat posed by Netflix, which is eating into the market share of traditional broadcasters, as audiences increasingly stop watching traditional channels and expect shows to be available instantly on streaming services.

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