Why FC Barcelona will wear Drake’s OVO owl on shirts as they face Real Madrid in El Clásico this weekend
FC Barcelona will celebrate Canadian rapper Drake becoming the first rapper to surpass 50 billion streams on Spotify by wearing his October’s Very Own logo on the front of their tops as they prepare to take on, Barcelona are sponsored by Spotify, but will briefly replace the streaming service with the brand logo of Drake’s OVO. It is part of Barcelona and Spotify’s aim to ‘bring music and football together’.
Juli Guiu, Barcelona’s marketing vice-president, said “Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion - namely music and football. This initiative is another example of this desire and the innovative spirit of our collaboration.
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