AWS, Microsoft, Google own most of Euro customer cloud spend

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AWS, Microsoft, Google own most of Euro customer cloud spend
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AWS, Microsoft and Google own 72% of Euro customer cloud spending

Six US titans are ruling the European cloud market, with AWS, Microsoft, and Google alone accounting for almost three-quarters of customers'spending in the region.

During that half a decade, local service providers collectively grew turnover by 167 percent but despite this, their market share plunged from 27 percent to 13 percent as they were outgrown by US rivals. "No European companies have come close to that set of criteria and the result is a market where the six leaders are all US companies."

AWS, which only started selling rack space during non-peak times, also had first mover advantage in the infrastructure cloud space and it continues to"press that home."

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