Shoppers will see the difference from today 👀
Asda has become the first UK supermarket to change all of its own brand toilet rolls to double length in a move which will see it remove 74 tonnes of plastic and save 760 tonnes of cardboard a year.
The new Shades double toilet rolls, which are FSC accredited, will be available in-store and online from today and are available across all seven existing lines as well as a new pack size on its popular Quilts and Coconut fragranced packs. Sizes start with a multipack of two double rolls which equates to the same quantity of sheets in a four-pack of standard toilet rolls. Asda’s Just Essential toilet rolls already come in double roll format.
Sarah Yorke, Buying Manager – Household Paper, at Asda, said: “Shades toilet rolls are one of our most popular own-brand products so to be able to make this change and help reduce both our customers and our own carbon footprint without affecting the great quality of our product in any way is an incredibly important step for us.”
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