It will run alongside the popular ‘Kids eat for £1’ offer
Asda has launched a £1 ‘winter warmer’ deal for customers aged 60 and over to help them with the ongoing cost of living crisis.
The new initiative will run alongside the current ‘Kids eat for £1’ offer which continues to be popular, with more than 557,000 meals served since the launch in June. Mohsin Issa, Asda’s Co-owner, said: “We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income.
“Meanwhile, the cost of living grant programme led by Asda’s charity The Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”Asda is also planning to assist community groups, with £500,000 available in individual donations of up to £2,000 per organisation.
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