We get a first peek inside the Apple store at Battersea Power Station in London, a space pioneering sustainability and ‘universal design’ principles
The Apple store at Battersea Power Station in London is the first sighting outside the US of the tech giant’s new, or at least evolved, retail design.
The wide-open spaces and generous ‘avenues’ of Apple stores have always been wheelchair friendly but now there are tables and counters that work for sitting and standing; those acoustic baffles reduce audio clamour and increase clarity; there is a starker visual contrast between the floor, walls and fixtures ; and signage is decluttered and more sharply outlined. Tables used for workshops now have audio induction loops.
The restoration and reinvention of Battersea Power Station has been a long and hugely expensive and complex exercise in adaptive reuse. And the new store’s design aims to work with the existing building and sit lightly within it. 'You really want to use as much of that original fabric as possible. And Apple has done that a lot in the past with stores like the Via del Corso store in Rome or Carnegie Library in Washington, where we go in and restore of the original fabric in a way that no one else would and then insert a store. At Grand Central Station, there’s almost no store at all. It’s mostly just tables and it's kind of the perfect store.
Danmark Seneste Nyt, Danmark Overskrifter
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