Apple iPhone 15 Event Will Tout Enhanced Camera, Titanium Finish

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Apple iPhone 15 Event Will Tout Enhanced Camera, Titanium Finish
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Apple Inc.’s biggest day of the year has arrived, and the company is set to unveil updated versions of its iPhone, smartwatch and AirPods.

The new iPhone 15 will be a significant upgrade, especially at the high end of the lineup. Pro-branded versions of the device will feature a revamped design that switches the side material from stainless steel to titanium. The top-of-the-line model — the Pro Max — will also get a new camera that takes better telephoto pictures.

The iPhone launch is always a critical moment for Apple: The device accounts for roughly 50% of its sales, or more than $205 billion last year. But this year is a particular high-wire act because the company is trying to reverse a sales slump and stave off concerns about a backlash in China.

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