Apple CEO Tim Cook reveals transformative effect Lionel Messi is already having on MLS
The Messi effect is in full swing in the MLSThe celebrities have been out in force to watch one of the greatest players of all time do his thing in America.
"It's clearly in the early days, but we are beating our expectations in terms of subscribers, and the fact that Messi went to Inter Miami helped us out there a bit – and so we're very excited about it."
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