Soon after Elon Musk purchased the social network for $44bn on October 27th, the hashtag TwitterMigration started trending. Some are searching for alternative spaces to swap news, views and pictures of pets
Save time by listening to our audio articles as you multitaskMany are flocking to Mastodon, a decentralised social network founded in 2016 by Eugen Rochko, a German developer and its only employee. The platform feels like Twitter, but positions itself as its antithesis: no ads and no algorithms and “not for sale”, it claims. On November 12th Mastodon said it had added over 1m new members since the Twitter deal closed.
Cohost is also gaining ground. The platform comes across as a cuddlier version of Twitter with its pastel colours, a smiling bug for a mascot and similar values to Mastodon. It is similarly swamped. Its three developers are working flat out to upgrade the site and approve a waiting list of over 17,000 new users. This makes it unlikely to compete with Mastodon, let alone Twitter, and even more unlikely to get its subscription model off the ground.
Less cosy is Truth Social, Donald Trump’s attempt to compete with the platform that banned him in 2021. It does not look like a serious competitor. Investors seem reluctant to put more money into its loss-making parent company and ad revenues are tiny. Many Twitter users will avoid a platform built for conservatives. Concerns about hate speech also make it an unlikely rival: it was only recently approved to appear on Google’s app store.
The urgency to find an alternative also depends on what version of Twitter survives Mr Musk’s takeover. Many executives spared the sack in his cull of employees are leaving anyway, robbing it of skilled workers. Advertisers are becoming more cautious, despite the pausing of a service introduced by Mr Musk that allowed anyone to buy a verified account, which led to problems with impersonation.
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