Some products sold out within hours, with items being listed for resale at inflated prices
Aldi, like Greggs and Lidl, has launched its own apparel collection, which features a range of original sportswear. The supermarket giant announced the introduction of its ‘Aldi Originals’ brand last Friday , which contains a range of sweatshirts, joggers, and sneakers, calling it"its most ambitious campaign ever," with some products selling out hours after launch.
Since it was made available to pre-order on its online platform on Sunday , fans on social media have gone crazy over the sportswear, with many drawing comparisons with a major sport brand, in particular the recognisable supermarket stripes along with the Aldi emblem, dubbing it as “Aldidas”. The discount retailer is no stranger to the fashion industry. In the past, its ‘Aldimania’ lines were sold out in a matter of hours and resold on popular auction sites for much more than their original cost.
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