Natural beauty is out, It’s time to BeFake.
It seems like only recently we were rejecting the filtered fakery of Instagram and embracing our natural unedited selves with the rise of apps like BeReal. Well, think again – photo-sharing app BeFake is waging war on candid content, encouraging users to spice up their life with the help of AI.
After the success of the photo-sharing app BeReal, which encourages users to take a daily unfiltered snap,instead centres around the ethos: “Why be real when it’s fun to BeFake?" The truth is that not every day is a fun-filled adventure, and there are only so many work selfies you can post before things get a little repetitive, so the new app encourages users to give their lives"an AI lift”.
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