Aeir is a new fragrance brand blends Nasa technology with zero extraction bioengineering and generations-old craftsmanship
brand blends Nasa technology with zero extraction bioengineering and generations-old craftsmanshipAeir co-founders Enrico Pietra and Rodrigo Caula met studying at École Cantonale d’Art de Lausanne , the hard-to-get-into ‘university of luxury’ in Switzerland.
Unlike traditional fragrances, which rely on naturally occurring ingredients to produce a scent, Aeir is entirely lab-made, thus ‘protecting the environment from high-intensity agriculture and extraction processing’, they say. ‘I think the best analogy would be Palo Santo. To get Palo Santo, you’ve got to chop down and extract wood from a fully matured tree that’s perhaps 70 years old,’ explains Pietra. ‘Only at this age is the tree mature enough to produce the oils that give it its scent profile. We wanted to see if by using biology and biotechnology we could achieve the same scent profile without having to actually cut down a tree.
NFC or near field communication technology, embedded in beautiful heavyweight paper, triggers a tab on my phone to pop up, which will navigate users to Aeir.com, where they can ‘unlock’ product, receive Aeir Mail or update their annual subscription or singular purchase in Aeir Wallet. ‘It’s really designed for the new type of consumer,’ says Peitra.
Pietra adds, ‘For us, it’s very important to think about inspiring a happy future, for things to be positive. There is no dystopian future. We have the responsibility as designers to protect and to design. To design is to solve problems, not to create more problems.’ §
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