Faced with so much new music, major labels are using algorithms to hunt down tomorrow’s hits. Is this great news for rising stars – or the recipe for a bland new future?
. Founders Arjun Bali and Jerry Zhang see their organisation as augmenting, rather than replacing, the role of talent scouts. “An A&R used to go to one or two shows every night,” says Zhang. “But the amount of music that’s being released has increased by orders of magnitude. An A&R can’t go to 100 shows a night. We’re just trying to help them to explore the music landscape.”Photograph: tiktok.
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