We caught up with freelance illustrator Ben O'Brien to discuss style, social media and how to get more work.
What advice would you give a budding illustrator who wants to gain more work?
Whether you have a solid, defined portfolio that you need to tell people about, or a genius marketing campaign to get yourself seen, you simply need to get your work in-front of potential clients, they need to remember you, your illustration style, your whole vibe and more than anything they need to be excited by it and think it’s right for their brand.
Finally, get offline, I’ve seen illustrators get too hooked on socials, feeling they have to be available and seen 24/7, but no one would notice if you took a day off.Keep feeding your brain, new places, books films, experiences, architecture, activities, whatever it is, if you’re out and about, absorbing culture or nature or real life, then you’re equipping yourself with all the ingredients for ideas in the future.
Be worth it; a high-profile brand should have a high-profile budget, make sure they’re getting their money’s worth. Spend time over your ideas, try different colour combinations, brainstorm with their creative team, make sure you produce the best work you’ve ever produced be professional and efficient, be a joy to work with, deliver everything they ask for.
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