Grazia's edit of the best celebrity scents from Ariana Grande, Billie Eilish, Britney Spears, and Jennifer Lopez. Read more on Grazia.
, there seemed to be a clear shift from noteworthy fragrances to glow-worthy foundations, concealers and blushers. There seemed to be fewer and fewer celebrity names making an appearance in the perfume isles.
But after make-up and skincare took centre stage, there seemed to be what can only be described as a revival of celebrity perfumes during the Covid pandemic in 2020. It seemed the reason why was that consumers had become eager to smell the much-loved scents from their youth as a form of escapism during such an unprecedented time in their lives., the attraction towards comforting nostalgia and perfume go hand in hand.
'In times of turmoil or uncertainty consumers often seek comfort in nostalgia, as it provides a security blanket of the familiar and also an opportunity for escapism,' he explained. 'Scent can evoke powerful emotional responses and so we are similarly seeing this nostalgia in fragrance as consumers turn to scents from their past that bring back happy memories. We are now seeing a return of the popular olfactive families in the '90s and early 2000s.'
After the success of her cosmetics line, Rihanna joined in on the celebrity perfume revitalisation with her own fragrance
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