Italian bathroom brand Agape turns 50, and founders Emanuele and Giampaolo Benedini celebrate with an exhibition looking back at their personal and professional journey
Enjoy 12 issues a year from the global design authorityAgape Spoon Bathtub, designed by Benedini Associati in 1998. The photgraph by Josè Rodriguez is part of Agape's anniversary celebration at its Bosco campus near MantuaReceive email from us on behalf of our trusted partners or sponsorsThere was a problem. Please refresh the page and try again.
The location of the exhibition is significant. The"Bosco" location houses Agape's completely renovated brand showroom, which is immersed in green fields, a few steps from the placid flow of the Mincio river, a few miles from Mantova and a couple of hours from Milan. Emanuele and Giampaolo Benedini regard it as a gathering, design, and social space.
Along with the images, products and prototypes guide us through the brand's history: the crucial choice to expand the design to other designers in 1992 is summed up by the unmistakable poetics of Enzo Mari's Calvino accessories series. Angelo Mangiarotti said that happiness comes from correctness, as recalled by a sign in the bright showroom overlooking the fields outside. ‘Reconstructing Agape's journey was also important on a personal level, as it allowed us to recognise how influential our parents were in our lives’ Benedini concludes. ‘As I always say, “It's better to be lucky than wealthy.” This has been our experience in recent years. We've always pushed our creative horizons and goals forward.
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