For Loewe’s SS23 collection, Jonathan Anderson turned to the anthurium flower for inspiration.
The invitation for the Loewe show came in a long white box with an anthurium flower inside of it. Red and plasticky, with a pert yellow spadix situated at the centre of its curved leaf, it looked entirely fake. This wonder – or freak – of nature set the tone for a Loewe show dedicated to the investigation of nature’s own trickery.
”Inside his vast space in the Gendarmerie Nationale-Garde Républicaine – one of the most beautiful venues in Paris – where nature’s own lighting illuminated the show through panoramic windows, Anderson had erected a giant anthurium in fibreglass to prove his point: “I kind of like this idea that you could make it out of fibreglass and it could be real or it could be fake. It’s playing with proportion and illusion.
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