The team shared the secrets of their success
The smell of fresh coffee beans filled the air of the 200 Degrees roastery as glasses were raised to celebrate 10 years of the Nottingham coffee company on Thursday, October 14. The coffee brand has become one of Nottingham's best-known brands.
Read more: Nottingham’s Vicky McClure launches hometown hero gig to raise funds for Teenage Cancer Trust "We created 200 Degrees to solve a lot of the problems for us as coffee customers. We learned to roast, then we eventually had a product we could try with our customers for free in exchange for feedback on what they thought. We developed our products that are our house blend and the brand before opening shops."
"When Covid first arrived, it felt like the world had ended. It really was a horrible time but when we look back on it, we had a great business and really good people. We did use the furlough scheme because we had tons of shops that had to close but we were able to grow our online presence so it gave us time to do that so that was a silver lining.
"I started as a wholesale customer but my wife and I found the brand while out walking in Nottingham and I hadn't noticed it before. I went in and really liked what they were doing. I thought, if these people keep doing what they are doing, they are going to do very well for themselves."
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